Vibe’s Adelle Platon argues that Born Sinner firmly establishes J. Cole’s‘Born Sinner’ is at the other end of the universe from Kanye West’slatest - a quieter, self-examining rap record that’s short on audacity but long on workman-like singles,” he writes. STORY: Kanye West’s ‘Yeezus’ Leaks as Rapper Gives ‘No F-s at All’Īugust Brown of the Los Angeles Times agrees, observing that Cole’s album is a departure from the flamboyance of Yeezus.
J COLE BORN SINNER ALBUM ART UPDATE
“Yes, nowadays Yeezy is onto the abrasive, high-art futurism of ‘New Slaves’ and ‘Black Skinhead,’ but hearing Cole update his old trademarks so skillfully almost make you miss a Kanye that was aiming to please more than challenge.” “The track, and album, end with another old-school Kanye flourish: an acapella choir and handclaps,” writes Billboard’s Gale. Not surprsingly, sharing a release date with Kanye West prompted many critics to compares the two. MTV.com’s Nadeska Alexis also took care to highlight Cole’s production successes, “One of Cole’s most grandiose production moments on the album comes on ‘Trouble,’ where you might be compelled to restart the track and turn up the volume to properly prepare for the avalanche of bass and choir vocals that kick in as the Roc Nation rapper paints a dark picture of all the trouble that follows a Born Sinner with his ‘god flow.’ The evolution of his production is evidently clear.” Cole, for on almost every song, he puts in extra work to take the production beyond the usual looping rap track and transforms them into something bigger and more moving.” Gale continues, “You have to give it to J. But Cole is also more confident than ever.”Ĭole’s conviction is evident in his careful production of tracks such as “She Knows” feat. samples (‘Juicy’) and a live choir - a sonic theme of the album - the first words Cole utters are an adlib: ‘It’s way darker this time.’ Spoiler: The rest of the album definitely lives up to that. Over a backdrop of dramatic, rising strings, Notorious B.I.G. PHOTOS: 8 Albums With the Biggest Second Week Sales Dropsīillboard’s Alex Gale notes, “The opening track is a well-aimed warning shot.
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